Pre-Order Bonus: Get 20% Off + Free Audio Introduction. Limited-time offer for early readers of It’s Not About You

Inspiration for this book came from working with
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How Letting Go of
Self-Importance
Can Transform Your Influence, Relationships, and Success.
It’s Not About You book cover
A wake-up call for business owners, marketing professionals, entrepreneurs, and content creators—challenging readers to rethink their approach to social and business relationships by making curiosity and connection the key to success.

It’s Not About You offers a roadmap for transforming the way you connect with people—whether in business, leadership, or daily life.

Video Poster Image

 Who Is This Book For?

 

This is not a book for writers.
This is a book for people who need their message to land:

  •  Founders trying to raise money
  •  Marketers trying to break through
  •  Fundraisers trying to move hearts
  •  Leaders trying to inspire action
  •  If your success depends on others buying in—this book is for you.

7 Things This Book Will Teach You

Learn how...

  1. 1 Your audience is the hero in all your stories
  2. 2 You’ll be more knowledgeable
  3. 3 You’ll be more open-minded to new ideas
  4. 4 Curiosity will enhance your creativity
  1. 5 Others will build trust and loyalty in you
  2. 6 Approaching your business with childhood curiosity strengthens problem-solving
  3. 7 To tell your story more effectively, so it sticks

…and much more.

Experiences With Laurence

On Storytelling Masterclass

$249

1 Year Full Access + Office Hours


Our most complete package. Whether you're refining your pitch, launching a brand, or levelling up your messaging—this plan gives you everything you need to connect with your audience. Grow with confidence plus monthly access to ask questions and get feedback directly from the course creator.

  • 12 months of unlimited course access. 

  • Homework and practical exercises

  • Course completion certificate

  • PLUS: 1 month office hours session for questions, feedback, and support

Office hours are held monthly via Zoom and require pre-registration.

Get the Masterclass

Is Your Message Connecting

$500

1:1 session with Laurence in person or Zoom

 
A candid, high-impact session where you get to ask Laurence one question that could change everything: Is your brand actually connecting—or just making noise?

Confirm availability

Keynotes

$5,000

 
Fuel your growth with the spark behind top brands—this keynote ignites curiosity into a driving force for performance, innovation, and competitive advantage.

Confirm availability

Brand Assessment

$8,900

Work directly with Laurence and his team

 
Uncover what your audience really cares about—and walk away with a 10-page roadmap to earning trust, loyalty, and lasting impact.

  • In-depth brand audit
  • Distinctive brand manifesto to earn trust
  • Strategic positioning that differentiates
  • Bold, memorable tagline
  • Mapped customer journey
Confirm availability

Get Your Copy of It’s Not About You
Before General Release

Website purchase page →

How Letting Go of Self-Importance Can Transform Your Influence, Relationships, and Success

It’s Not About You book cover

A wake-up call for business professionals, entrepreneurs, and content creators—challenging readers to rethink their approach to social and business relationships by making curiosity and connection the key to success.

After Launch: Available From

Let Me Tell You More About The Book…

 

For decades, I worked in advertising—an industry obsessed with selling itself. But the most powerful lesson I learned was this:

It’s not about you.


True success comes from making others feel seen, heard, and valued.

It’s Not About You offers a roadmap for transforming the way you connect with people—whether in business, leadership, or daily life.

Join our movement. I need your help to help reshape how we connect, communicate, and succeed.

Grab your copy of It’s Not About You before it hits the shelves.

About Laurence Metrick


For over 35 years, I’ve worked in advertising, helping brands like NASA, the Albert Einstein Museum and Four Seasons Hotels & Resorts connect with their audiences. Along the way, I learned that curiosity, empathy, and audience-focused thinking are the real keys to influence and success.

Today, I’m passionate about sharing those insights through my book, workshops, storytelling masterclass and speaking engagements. Whether you’re a business leader, entrepreneur, or someone who simply wants stronger relationships, I’m here to help you connect in a more meaningful way.

Grab a copy of It’s Not About You Before it Hits the Shelves...

Grab Your Copy of It’s Not About You Before It Hits The Shelves


Choose your format below and be among the first to own it.

Summary

$7


Time is money. Get an easy-to-digest, top-line summary of the pertinent themes that help you put your audience first and make the most of your relationships.

Buy Summary

Audiobook

$10

 
Turn your next commute into a masterclass in winning trust and closing deals—listen to It’s Not About You for only $10.

Buy Audio

Softcover

$20

 
Keep it on your desk, highlight what matters—this $20 investment could transform every pitch, post, and client conversation.

Buy Softcover

Galley (Editor’s Copy)

$30

 
The galley is an exclusive preview of the book—an advance edition sent out before final proofreading to generate reviews.

Buy Galley

Hardcover

$39

 
The version built to last—bold ideas, premium feel, and a powerful reminder: curiosity isn’t soft, it’s your sharpest business tool.

Buy Hardcover

Hardcover with Your Photo

$60


Put yourself on the cover of the book that puts others first—because great brands
and leaders start with genuine curiosity.

Buy Custom Cover
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laurencemetrick.com 

Email
[email protected]